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Enriched EMBA
— A Profit Growth Model Toward No. 1
21 Years of Continuous Programs
Over 600 Listed Companies Participated
Nearly 200,000 Entrepreneurs & Executives Trained
Four Major Bottlenecks
Faced by Entrepreneurs
Strategic Challenges
Price Wars, Product Homogenization
• Rising costs
• Lack of competitive advantage
• Inability to achieve sustained profit growth
• Survival based on chance
Management Challenges
Insufficient Management Capability
• Management capabilities are lagging behind business growth
• The team lacks management skills
• Leaders lack leadership skills
• Management costs are increasing, while results are decreasing
Talent
Challenges
Lack of Talent Development Systems
• Unable to select the right candidates
• Poor talent development leads to poor retention
• Growth is hampered by a talent shortage
• Talent costs are rising, yet the company is unable to produce core talent
Performance Challenges
Difficulty Improving Team Performance
• Low Team work efficiency
• Significant gap between goals and capabilities
• Low performance, extremely low per capita productivity
• How to motivate employees simply and effectively through performance management
Course Outline
Module 1
Strategic Design
1. Strategy Is Positioning: Choose High Ground, Strike Dimensionally
2. Four Criteria of a Great Strategy
3. The "Four-Benchmark Strategy Method" to Build New Strategies
Module 2
Value Creation
1. From price war to value war
2. From Differentiation to Value Gap
3. Use the "3+2 rule" to break down value barriers.
Module 3
Product Strategy
1. From Scattered Offerings to Strategic Focus
2. Build Products with Brand Thinking
3. Create Strategic Blockbusters with Drilling Thinking
Module 4
Organizational Strategy
1. Strategic–Organizational Alignment
2. Make Organizational Capability the No. 1 Growth Driver
3. Strengthen R&D, Scale Marketing, Build Talent Pipelines
Module 5
Marketing strategy
1. From Price Cuts to Dual Growth in Price & Volume
2. Pricing Is Strategy. It Determines Survival
3. Break Growth Bottlenecks with “Blitzkrieg Strategy”
Module 6
User Strategy
1. Implement New Key Account Strategy
2. The "Nine Swords" for Developing Key Accounts
Module 7
Budget Management
1. Calculate First, Execute Second
2. Align Leadership to Frontline with "Four-Circle Integration"
3. Budgets Must Win Three Times
Module 8
Performance Management
1. Drive Human Nature with Performance Systems
2. Multiply Productivity with the Performance Flywheel
3. Everyone Becomes an Operator
Module 9
Financial Management
1. Profit First, Cash Second, Revenue Third
2. From Budgeting to Monitoring to Decision-Making
3. Seven Major Financial Risk Traps
Module 10
Capital Leverage
1. From commodity markets to capital markets
2. Three-dimensional space: From earning money to making money to generating more money
3. Activating Equity: From Glass to Diamonds
Learning Model
Alignment
Top Leader Leads, Team Learns Together. Full Alignment from Top to Bottom
Learn & Do
Co-Create
Co-Execute
In-Class: Group Co-Creation & Pitch Competitions
Post-Class: Implementation, Result Tracking, Continuous Improvement
Teachers
Taught by a Listed Company Founder, 40 Years of Continuous Entrepreneurship & Profitability
Li Jian
• Founder of Enriched EMBA
• Chairman and CEO of Action Education
1
Founder and first head coach of Taekwondo in China
2
Former CEO of TOM Outdoor Media Group, owned by Li Ka-shing
Building a renowned Asian media group
3
Leading Action Education to become a "Management Education Institution for Main Board Listed Companies in China"
Huang Qiang
Head Coach Of Enriched EMBA
1
President of Action Military Academy
2
Vice President of Marketing & Teaching, Action Education
3
Author of War Model, Winning the Growth War, Unconditional Growth
Alumni from China
Mengniu
China's leading dairy brand
Jin Mailang
Leading enterprises in the national food industry
Miniso
New Chinese consumer brands going global
Bosideng
Global leading down jacket brand
Mixue Ice Cream
China's leading tea beverage brand
Jiangsu King's Luck
Leading Chinese liquor listed companies
Alumni from Malaysia & Singapore
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FAQ
Who is the lead instructor of Enriched EMBA?
The lead instructor is Mr. Li Jian, Chairman & CEO of Action Education. He personally delivers the 3-day Enriched EMBA program, drawing on over 40 years of real-world business experience and achieving three industry firsts:
i. Martial Arts Leadership
Took Taekwondo to No. 1 in China, cultivating 38 provincial and national champions (1985).
ii. Advertising Industry Excellence
Built an advertising company to No. 1 in profitability in China, later acquired by Li Ka-shing’s TOM Group (1991).
iii. Results-Driven Management Education
Led practical management education to No. 1 in profitability, growth, and dividends.
Who is a good candidate for the "Condensed EMBA" program?
• Chairman, owner, decision-maker, and executor of the company
• The company's future successor or second-generation business heir
• The company's core management team and top executive (promoting organizational learning)
Are There Group Discounts for Company Teams?
Yes. Enriched EMBA offers special group rates for 5-person and 10-person enrollments.
For details, please consult your Program Advisor.
How Is Enriched EMBA Different from Traditional Business School EMBA Programs?
Enriched EMBA is practice-oriented and problem-driven.
It focuses on real business challenges, providing replicable management tools and executable methods, rather than purely theoretical instruction.
What Core Business Thinking and Management Knowledge Will Participants Learn?
Participants will systematically master the fundamental logic of business operations, including:
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Strategic Design: High-ground positioning and strategic leverage
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Value Creation: Building unique and irreplaceable value
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Product Strategy: Creating strategic, category-leading products
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Organizational Strategy: Building organizations for sustained growth
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Marketing Strategy: Achieving dual growth in price and volume
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Customer Strategy: Developing new key accounts
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Budget Management: Winning before execution
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Performance Management: Mechanisms that drive human behavior
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Financial Management: Risk-resistant and standardized financial systems
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Capital Management: Leveraging capital for value growth
What Tangible Results Can Enriched EMBA Deliver for Companies?
Enriched EMBA helps enterprises unlock the underlying logic of business operations, cultivate entrepreneurs into operator-type leaders, achieve dual growth in revenue and profit, and build replicable organizational systems with long-term sustainable growth capability.
Can Enriched EMBA Be Applied Effectively in Malaysian Companies?
Yes.
The operating systems taught in Enriched EMBA are highly universal, focusing on the core logic of business growth and replicable management methodologies, allowing flexible adaptation across different countries, industries, and market environments.
In addition, Mr. Li Jian previously served as CEO of TOM Outdoor Media, under the Li Ka-shing Group, for six years, gaining extensive international operating experience and cross-regional management expertise.
As a result, whether in local market strategy, talent management, or process and system building, the program can effectively guide Malaysian companies and regional enterprises to achieve tangible results.
