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Four Major Bottlenecks
Faced By Entrepreneurs
Price war? Product homogenization?
Insufficient management skills?
Don't know how to cultivate talent?
Struggling to improve performance?
Do you think Mixue has achieved 46,000 stores worldwide, surpassing Starbucks to become the world's largest freshly made beverage company, simply because it's cheap and delicious?
"Delicious and affordable" is just the surface; There's actually an EMBA mindset behind it! To date, Mixue Ice Cream has enrolled over 90 people in Intensive EMBA program.
Unique Value
Adhering to the principle of "the cheapest among delicious foods, and the best among cheap foods," we quickly captured the market with our exceptional value for money.
Strategic resolve
From raw materials and supply chain to store execution, everything is modularly replicated, ensuring consistent taste across more than 40,000 stores.
Intensive EMBA
— A Profit Growth Model Towards Number One
21 Years of Continuous Programs
Over 600 Listed Companies Participated
Nearly 200,000 Entrepreneurs
Topic of Modules
Module 1
Strategic Design
•Strategic Positioning "Do & Don'ts"
•Higher Dimensional Rule
•Choose One Over The Other (Focus)
Module 2
Value Creation
•Price Reduction War
•Differentiation of Value Gap
Module 3
Product Strategy
•Relationship between strategy and product
•Leverage brand strategy in product design
Module 4
Talent strategy
•Strategic–Organizational Alignment
•Make Organizational Capability the No. 1 Growth Driver
•Strengthen R&D, Scale Marketing, Build Talent Pipelines
Module 5
Marketing Strategy
•Strategic Pricing
•Value Pricing Method
Module 6
Target Audience Management
•User Segmentation
•Nine Strategic Approaches to Attract Large Clients
Module 7
Budget Management
•Budget Management Strategy
•Team Management
Module 8
Performance Management
•Drive Human Behavior Through Performance Mechanisms
•KPI System
Module 9
Financial Management
•Financial Report
•Seven Major Traps in Financial Risk Prevention
Module 10
Capital Leverage
•From commodity markets to capital markets
•Three-dimensional space: From earning money to making money to generating more money
•Activating Equity: From Glass to Diamonds
Learning Model
Alignment
Top Leader Leads, Team Learns Together. Full Alignment from Top to Bottom
Co-Create
Learn & Do
Co-Execute
In-Class: Group Co-Creation & Pitch Competitions
Post-Class: Implementation, Result Tracking, Continuous Improvement
Lecturers
Taught by a Listed Company Founder, 40 Years of Continuous Entrepreneurship & Profitability
Li Jian
•Lecturer of Intensive EMBA
•Chairman of Action Education
1
Founder and first head coach of Taekwondo in China
2
Formerly served as CEO of TOM Group under Li Ka-shing, building a well-known media group in Asia
3
Leading Action Education to become a "Management Education Institution for Main Board Listed Companies in China"
Huang Qiang
Coach of Intensive EMBA
1
Coach of 行动军校
2
Vice President of Marketing, Action Education
3
Author of 《战模式》，《打赢增长战》，《无条件增长》co-author
Alumni from China
Mengniu Diary
China's leading dairy brand
JINMAILANG
Leading enterprises in the national food industry
MINISO
New Chinese consumer brands going global
Bosideng
Global leading down jacket brand
MIXUE
China's leading tea beverage brand
Jinshiyuan
Leading Chinese liquor listed companies
Alumni from Malaysia & Singapore
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FAQ
Who is the lead instructor of Intensive EMBA?
The lead instructor is Mr. Li Jian, Chairman & CEO of Action Education.
He personally delivers the 3-day Intensive EMBA program, drawing on over 40 years of real-world business experience and achieving three industry firsts:
i. Martial Arts Leadership
Took Taekwondo to No. 1 in China, cultivating 38 provincial and national champions (1985).
ii. Advertising Industry Excellence
Built an advertising company to No. 1 in profitability in China, later acquired by Li Ka-shing’s TOM Group (1991).
iii. Results-Driven Management Education
Led practical management education to No. 1 in profitability, growth, and dividends.
Who is a good candidate for the "Condensed EMBA" program?
• Chairman, owner, decision-maker, and executor of the company
• The company's future successor or second-generation business heir
• The company's core management team and top executive (promoting organizational learning)
Are There Group Discounts for Company Teams?
Yes. Intensive EMBA offers special group rates for 5-person and 10-person enrollments.
For details, please consult your Program Advisor.
How Is Intensive EMBA Different from Traditional Business School EMBA Programs?
Intensive EMBA is practice-oriented and problem-driven.
It focuses on real business challenges, providing replicable management tools and executable methods, rather than purely theoretical instruction.
What Core Business Thinking and Management Knowledge Will Participants Learn?
Participants will systematically master the fundamental logic of business operations, including:
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Strategic Design: High-ground positioning and strategic leverage
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Value Creation: Building unique and irreplaceable value
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Product Strategy: Creating strategic, category-leading products
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Organizational Strategy: Building organizations for sustained growth
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Marketing Strategy: Achieving dual growth in price and volume
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Customer Strategy: Developing new key accounts
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Budget Management: Winning before execution
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Performance Management: Mechanisms that drive human behavior
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Financial Management: Risk-resistant and standardized financial systems
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Capital Management: Leveraging capital for value growth
What Tangible Results Can Intensive EMBA Deliver for Companies?
Intensive EMBA helps enterprises unlock the underlying logic of business operations, cultivate entrepreneurs into operator-type leaders, achieve dual growth in revenue and profit, and build replicable organizational systems with long-term sustainable growth capability.
Can Intensive EMBA Be Applied Effectively in Malaysian Companies?
Yes.
The operating systems taught in Intensive EMBA are highly universal, focusing on the core logic of business growth and replicable management methodologies, allowing flexible adaptation across different countries, industries, and market environments.
In addition, Mr. Li Jian previously served as CEO of TOM Outdoor Media, under the Li Ka-shing Group, for six years, gaining extensive international operating experience and cross-regional management expertise.
As a result, whether in local market strategy, talent management, or process and system building, the program can effectively guide Malaysian companies and regional enterprises to achieve tangible results.
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